Simple and sophisticated is the approach I take to projects. To create a space that has the ‘wow’ factor but also delivers its purpose.
Interior design doesn’t have to cost the earth. You can (probably) get the look you’re after for your budget with a bit of creativity.
For residential projects my dominant style is Georgian and Victorian with a consideration of modern trends and designs in order to keep it interesting.
For commercial projects the style is reflective of the end goal- considering competitors, consumers and the Brand's ethos.